Recognition

Featured In

Recognised across sport, fashion and community media.

women’s Best selling Loungewear

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women’s Best selling Hoodies & Sweatshirts

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Culture

Wear The Movement

Athletes. Creators. Musicians. Influential voices.

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athletes

creators

musicians

influential voices

Initiative

PASS IT FORWARD

wear something. change something.

Every purchase helps support causes chosen by our community. Together we're creating positive impact beyond fashion

Homelessness

Mental Health

Cancer Research

Children's Causes

Animal Welfare

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Our Impact

Our Collective Impact

Every item sold. Every pound donated. Every life touched.

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Community

Worn By Stars

Real people. Real stories. Real impact.

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Phil Coutinho

Lewis Hamilton

Richarlison

Memphis Depay

Raphinha

Hugo Ekitike

Neymar Jr

Camila Cabello

#WearTheMovement  #PassItForward  #AIMEDIEU  #LeedsUnited  #FromLeeds

Origin

The AIMEDIEU
Journey

From Leeds to building a movement through fashion, community and impact.

2021

Brand Started

2022

First Star Wore the Brand

2023

Leeds United Collaboration

2024–2026

Stars Around the World Wearing the Brand (Hollywood to Bollywood)

Read Our Story

Join the movement

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