Recognition

Featured In

Recognised across sport, fashion and community media.

Culture

Worn By Stars

Athletes. Creators. Musicians. Influential voices.

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athletes

creators

musicians

influential voices

Initiative

PASS IT
FORWARD

wear something. change something.

Every purchase helps support causes chosen by our community. Together we're creating positive impact beyond fashion

Homelessness

Mental Health

Cancer Research

Children's Causes

Animal Welfare

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BEST SELLERS

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Our Impact

Our Collective Impact

Every item sold. Every pound donated. Every life touched.
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Community

Wear The Movement

Real people. Real stories. Real impact.

Join The Community

Name

Name

Name

Raphinha

Name

Neymar Jr

#WearTheMovement  #PassItForward  #AIMEDIEU  #LeedsUnited  #FromLeeds

Community

Wear The Movement

Real people. Real stories. Real impact.

Join The Community

Name

Name

Name

Raphinha

Name

Neymar Jr

#WearTheMovement  #PassItForward  #AIMEDIEU  #LeedsUnited  #FromLeeds

Performance

BYOL SPORT

Performance apparel from AIMEDIEU, created for those building discipline, strength and purpose.

Train in the brand that gives back.

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Origin

The AIMEDIEU
Journey

From Leeds to building a movement through fashion, community and impact.

2021

Brand Started

2022

First Star Wore the Brand

2023

Leeds United Collaboration

2024–2026

Stars Around the World Wearing the Brand (Hollywood to Bollywood)

Read Our Story

Join the movement

EARLY ACCESS. COMMUNITY STORIES. IMPACT REPORTS.