Recognition

Featured In

Recognised across sport, fashion and community media.

Culture

Worn By The  Culture

Athletes. Creators. Musicians. Influential voices.

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Athletes

Creators

Musicians

Influential voices

Initiative

PASS IT
FORWARD

wear something. change something.

Every purchase helps support causes chosen by our community. Together we're creating positive impact beyond fashion

Homelessness

Mental Health

Cancer Research

Children's Causes

Animal Welfare

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Our Impact

Our Collective Impact

Every item sold. Every pound donated. Every life touched.
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DONATED TODAY
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Donated This Month
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Community

Wear The Movement

Real people. Real stories. Real impact.

Join The Community

#WearTheMovement  #PassItForward  #AIMEDIEU  #LeedsUnited  #FromLeeds

Performance

BYOL SPORT

Performance apparel from AIMEDIEU, created for those building discipline, strength and purpose.

 Train in the brand that gives back.

Training Shorts

Dry-Fit Top

Performance Set

Gym setGym Set

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Origin

The AIMEDIEU
Journey

From Leeds to building a movement through fashion, community and impact.

2020

From Leeds to building a movement through fashion, community and impact.

2022

AIMEDIEU launches. First drops sell out. Leeds takes notice.

2023

Pass It Forward launches. First £10,000 donated to community causes.

2024

Leeds United collaboration. National press. A movement grows.

2025+

BYOL Sport launches. £90k+ donated. The journey continues.

Read Our Story

Join the movement

EARLY ACCESS. COMMUNITY STORIES. IMPACT REPORTS.

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