Recognition

Featured In

Recognised across sport, fashion and community media.

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Unisex Relaxed Statement Hoodie - Boss Print AIMEDIEU
Unisex Relaxed Statement Hoodie - Boss Print AIMEDIEU

Unisex Relaxed Statement Hoodie - Boss Print AIMEDIEU

£65.00
Relaxed Thick Cotton Hoodie Border Font AIMEDIEU
Relaxed Thick Cotton Hoodie Border Font AIMEDIEU

Relaxed Thick Cotton Hoodie Border Font AIMEDIEU

£65.00
Unisex Regular Hoodie - Forest Green AIMEDIEU
Unisex Regular Hoodie - Forest Green AIMEDIEU

Unisex Regular Hoodie - Forest Green AIMEDIEU

£65.00
Regular Fit Hoodie - Gold Patch Emblem AIMEDIEU
Regular Fit Hoodie - Gold Patch Emblem AIMEDIEU

Regular Fit Hoodie - Gold Patch Emblem AIMEDIEU

£65.00

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BEST SELLERS

Unisex Oversized Heaveyweight Tee AIMEDIEU
Unisex Oversized Heaveyweight Tee AIMEDIEU

Unisex Oversized Heaveyweight Tee AIMEDIEU

£29.99
Heavyweight Block Fit Tee AIMEDIEU
Heavyweight Block Fit Tee AIMEDIEU

Heavyweight Block Fit Tee AIMEDIEU

£29.99
Heavyweight Graphic Tee - Strike Print AIMEDIEU
Heavyweight Graphic Tee - Strike Print AIMEDIEU

Heavyweight Graphic Tee - Strike Print AIMEDIEU

£29.99
Basketball Graphic Oversized Tee AIMEDIEU
Basketball Graphic Oversized Tee AIMEDIEU

Basketball Graphic Oversized Tee AIMEDIEU

£29.99

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Culture

Wear The Movement

Athletes. Creators. Musicians. Influential voices.

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athletes

creators

musicians

influential voices

Initiative

PASS IT FORWARD

wear something. change something.

Every purchase helps support causes chosen by our community. Together we're creating positive impact beyond fashion

Homelessness

Mental Health

Cancer Research

Children's Causes

Animal Welfare

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Our Impact

Our Collective Impact

Every item sold. Every pound donated. Every life touched.
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Community

Worn By Stars

Real people. Real stories. Real impact.

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Phil Coutinho

Lewis Hamilton

Richarlison

Memphis Depay

Raphinha

Hugo Ekitike

Neymar Jr

Camila Cabello

#WearTheMovement  #PassItForward  #AIMEDIEU  #LeedsUnited  #FromLeeds

Performance

BYOL SPORT

Performance apparel from AIMEDIEU, created for those building discipline, strength and purpose.

Train in the brand that gives back.

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Origin

The AIMEDIEU
Journey

From Leeds to building a movement through fashion, community and impact.

2021

Brand Started

2022

First Star Wore the Brand

2023

Leeds United Collaboration

2024–2026

Stars Around the World Wearing the Brand (Hollywood to Bollywood)

Read Our Story

Join the movement

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