PRIVACY POLICY

Last Updated: 23 October 2026

1. Introduction

Welcome to AIMEDIEU CLOTHING ("AIMEDIEU", "we", "us" or "our"), a clothing and lifestyle brand operated by SR Empire Ltd, a company registered in England and Wales. We respect your privacy and are committed to protecting your personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003, as amended. This Privacy Policy explains how we collect, use, store and share your information when you visit our website, purchase products, create an account, subscribe to our communications or contact us. SR Empire Ltd is the data controller responsible for the personal information described in this policy.

2. Information We Collect

Depending on how you interact with AIMEDIEU, we may collect the following categories of personal information.

Personal and contact information: full name, email address, telephone number, billing and delivery addresses.

Order and payment information: products purchased, order numbers and transaction history, payment method and payment status, refunds, returns and delivery information. Payments are handled through our ecommerce platform, Shopify, and the payment providers enabled at checkout. Payment providers may process additional financial details necessary to authorise and complete transactions.

Account information: account registration details, login credentials or authentication information, saved preferences, order history and account activity.

Website and technical information: IP address, browser and device information, operating system, website navigation and interactions, referral sources, cookie identifiers and similar online tracking information.

Marketing and customer engagement: email subscription preferences, responses to marketing campaigns, product interests, rewards or promotional participation, and information voluntarily supplied through customer service enquiries, reviews or community activities.

We may collect information directly from you, automatically through our website, or from service providers involved in processing your orders and operating our services.

3. How We Use Your Information

We use personal information for legitimate business purposes supported by an appropriate legal basis.

Fulfilling our contract with you: to process orders and payments, arrange delivery, manage returns, refunds and exchanges, provide customer support, and administer customer accounts.

Complying with legal obligations: we may use and retain relevant information to comply with accounting, tax, consumer protection, fraud prevention and other applicable legal requirements.

Our legitimate interests: to maintain and improve our website, understand customer experience and product demand, secure our systems and investigate suspicious activity, manage our business operations, respond to enquiries, and establish, exercise or defend legal claims. We assess our legitimate interests against the rights and freedoms of individuals where required.

Your consent: where consent is required, we use it for activities such as certain marketing communications and advertising tracking technologies. You may withdraw your consent at any time.

4. Payment Processing

Our website operates using Shopify, which supports our online store, customer checkout and order management. Payments are processed through the payment services enabled on our website. Your payment details are handled using the security arrangements of the relevant payment provider. We do not require customers to provide complete payment card information directly to our customer service team. Payment providers may process information in accordance with their own privacy notices. The currently available payment methods and the names of any optional instalment providers are displayed at checkout before payment is authorised.

5. Marketing Communications

Customers may choose to receive updates from AIMEDIEU, including information about new collections, product launches and restocks, special offers and promotions, exclusive discounts, and brand news. We will send electronic direct marketing only where we have the necessary consent or another permission available under applicable marketing laws. You can unsubscribe at any time using the unsubscribe link in our marketing emails or by contacting us directly. Unsubscribing will not prevent us from sending essential communications about your orders, deliveries or customer service requests.

6. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to operate and improve your shopping experience. These may include essential cookies (core functions such as shopping baskets, checkout, authentication and security), preference cookies (language, location and website preferences), analytics cookies (understanding how visitors interact with our website) and advertising cookies (where enabled, measuring campaigns and providing relevant advertisements). We request consent for tracking technologies where legally required. You can manage optional cookies through our website's cookie controls and your browser settings. Some essential cookies are required for the shop to function.

7. How We Share Your Information

We may share relevant personal information with trusted third parties where necessary to operate our business, including: Shopify (ecommerce hosting, checkout, accounts and order management), payment providers (secure payment processing, refunds and fraud checks), delivery companies (shipping, tracking and delivery), technology providers (website maintenance, security and support), marketing and analytics providers (where applicable), professional advisers (accounting, legal and related services) and public authorities (where disclosure is required by law). We do not disclose personal information to unrelated third parties for their independent marketing purposes without an appropriate lawful basis and required permissions.

8. Data Storage and Security

We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, alteration and disclosure. Customer and order information may be stored and processed through Shopify and other authorised service providers. Access is restricted according to legitimate business needs. While we take reasonable measures to safeguard personal information, no internet-based system can be guaranteed completely secure.

9. International Data Transfers

Some of our authorised service providers may process personal information outside the United Kingdom. Where applicable UK data protection law requires safeguards for an international transfer, we use appropriate lawful transfer mechanisms, such as UK adequacy regulations or approved contractual safeguards. Customers may contact us for further information about relevant safeguards.

10. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, taking account of applicable legal requirements. Order and transaction records may be retained to meet accounting, tax and legal obligations. Account information may be held while an account remains active and for an appropriate period afterwards. Customer service records may be retained as needed to resolve queries, complaints or disputes. Marketing records may be kept while a customer remains subscribed or until they withdraw permission. We review retention requirements and delete or anonymise information when it is no longer needed.

11. Your Data Protection Rights

Depending on the circumstances, you may have the right to request access to your personal information, request correction of inaccurate or incomplete information, request deletion, request restriction of certain processing, object to processing based on legitimate interests, request transfer of eligible personal information, and withdraw consent where processing relies on consent. You have the right to object to processing for direct marketing at any time. These rights are subject to applicable legal conditions and exceptions. To exercise your rights, contact us at https://aimedieu.co.uk/pages/contact or write to Sohail Rashid, c/o SR Empire Ltd, 27 Radulf Gardens, Liversedge, England, WF15 6AS. We may request information reasonably necessary to verify your identity before responding.

12. Privacy Complaints

If you have a concern about how AIMEDIEU handles your information, please contact us through https://aimedieu.co.uk/pages/contact or by post using the registered office address. We will acknowledge data protection complaints within 30 days, investigate without undue delay, keep you informed and communicate the outcome. If you remain dissatisfied, you may complain to the UK Information Commissioner's Office (ICO): https://ico.org.uk.

13. Third-Party Websites

Our website may contain links to external websites or social media platforms. We are not responsible for the privacy practices of independent third-party websites. We recommend reviewing their privacy notices before sharing personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business operations, technology, services or legal requirements. The latest version will be published on our website with an updated revision date.